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The Dentistry of Greenland | Graphic Design | 2025
Programs - Inkscape | Affinity
My role - Graphic Designer
2025 | Logo Design | Freelance
In this project I was hired to make the rebranding of Landstandplejen in Greenland, aka the main dentalcare department of the health section. This project went over the course from May 2025 to September of 2025, as it was more of a pitch project rather than implementation.
Here my responsibilities were:
Branding, Cross-disciplinary design, visual merchandising.
Psychographic Profiling, the Early Stages and Colors
Det Grønlandske Sundhedsvæsen sought a refreshed visual identity that reflects its core values of community, equity, cultural respect, and resilience. The branding should feel warm, trustworthy, and modern while staying rooted in Greenlandic identity and Inuit cultural sensitivity.
Visual direction should draw inspiration from the walrus. The color palette should combine Arctic blues and ice tones with a warm accent to express humanity and care. Typography is modern, legible, and adaptable.
Mockups
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